The Pop Culture of Yoga Mats

The yoga mat has become the definitive symbol of the modern yoga movement. Journalist Ann Louise Bardach wrote in The New York Times in 2011: "In United States< span style="font-size: 16px;">, maintains 6 billion annuallyUSDThe industry's 16 million soft spandexwrapped yoga In medicine, very few people know that. They owe Vivekananda yoga mats." Yoga scholar Andrea Jain writes in The Washington Post One of the most common hallmarks of the commercialization of yoga mats is the mat , many see the mat as a necessity to prevent slips, mark areas in crowded classes or create ceremonial spaces. ” She noted that “loyalists” may pay upwards of $100 for a luxury cushion.